Storytelling’s the name of the game for client video series to promote their biggest event of the year: “I’ve been concentrating on the Lean process, being able to look at the project from a value-engineering standpoint and working with the subcontractors, helping each other do a faster, more efficient job, I think as far as my overall framing costs, I could probably save 10 to 15 percent, so maybe $2,000 per house, getting away from a lot of waste and inefficiencies.”

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