Do you understand the press and how to get their attention?

We do.

Journalists work with people they trust. We know the journalists’ mindset and what they need. News coverage is an economical way to tell your story, either electronically or in traditional print. Our team is recognized in Oklahoma as leaders in their specific knowledge areas: they know what readers want, how to promote your organization’s message through story pitches and news placement, and they have incredible contacts to get your organization’s name out there.

The Client: Steelman Clinic

The Challenge: Michael Steelman, M.D., is highly regarded in the bariatric community, both regionally and nationally. His practice revolves around a no-stitches weight-loss option for the obese. Our challenge was to develop a balanced written piece on weight loss methods.

The Goal: Showcase Dr. Steelman and Steelman Clinic as a weight-loss industry expert.

The Solution: Dr. Steelman asked Dr. Greg Walton, bariatric surgeon, to partner on a feature piece discussing focusing on “surgery or no surgery?" Three patients for each side would be interviewed.

The Result: The story became the centerpiece for the January 2010 issue of OKGazette. The estimated non-paid advertising value is $4,000.

Other media relations successes include:

Oklahoma Green Building Summit targets homebuilders, Realtors  (as published in the Oklahoman and on NewsOK.com)

Couple married for 66 years offers advice to Prince William and Kate Middleton  (as aired on Newsok.com TV)

Goddard school doubles in size (as published in the Edmond Sun)